Componi la tua presentazione come fosse una storia

Comunicare e presentare i risultati di una ricerca nel modo più adatto ai propri interlocutori è fondamentale: infatti, l'aver completato un'analisi e compreso un fenomeno non significa essere in grado di trasferire efficacemente quanto appreso.

Lo "storytelling" è una tecnica che si sta sempre più applicando con successo anche alle presentazioni di MCTI, oltre che al classico utilizzo in pubblicità e comunicazione.

After studying hundreds of speeches, I’ve found that the most effective presenters use the same techniques as great storytellers: By reminding people of the status quo and then revealing the path to a better way, they set up a conflict that needs to be resolved.

That tension helps them persuade the audience to adopt a new mindset or behave differently — to move from what is to what could be. And by following Aristotle’s three-part story structure (beginning, middle, end), they create a message that’s easy to digest, remember, and retell. (...)

Start by describing life as the audience knows it. (...)

Now that people in your audience realize their world is off-kilter, keep playing up the contrast between what is and what could be. (...)

Definitely include a call to action —but make it inspiring so people will want to act. Describe what I call the new bliss: how much better their world will be when they adopt your ideas.(...)

Fonte: http://blogs.hbr.org/2012/10/structure-your-presentation-li/

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