Quando si parla d'innovazione l'Audit diventa Assessment!

 

Le aziende più innovative e all'avanguardia hanno compreso da tempo l'importanza di condurre l'Innovation Audit per capire se e in quale misura possiedono i processi, i valori e i sistemi in grado di supportare l’innovazione. Formare i propri dipendenti alle tecniche di generazione e pianificazione dell'innovazione più avanzate è un punto di partenza, ma non è sufficiente se alla base non esiste una solida cultura aziendale in grado di supportare l'applicazione di questi metodi.

L'articolo che segue ci mostra quali sono i vantaggi di un'attività di Innovation Audit, oltre ai contenuti e alle modalità con le quali si svolge.

(...) What is an Innovation Audit?

Let’s first have a look at the definition of an audit: “an official inspection of an organisation's accounts, typically by an independent body”

There are two aspects of this definition that are important to highlight:

• “Inspection”: the current status compared to best practice;
• “Independent”: By getting a third party to complete the assessment it ensures that it is not influenced by biases and internal politics.

(...) an Innovation Audit can be defined as:

An independent assessment to best understand where an organisation sits today in contrast to innovation best practice and where it needs to be to achieve its objectives.

Every organisation is different and should be treated as such. Any organisation's innovation objectives need to be clear and defined before an assessment can be effective. Consider questions around the type of innovation that your company is after and who your target customer group is. (...)

Along with understanding the objectives of your company, both the outside-in and inside-out perspectives need to be analysed. (...) From an outside-in perspective, consider the industry landscape and what competitors are doing. From an inside-out perspective, consider aspects such as your internal processes, incentives and recruitment criteria.

What should be covered in an Innovation Audit?

To put it simply, there are three key areas that should be analysed in an innovation audit: resources, processes and values. Alignment of these is critical if an organisation is to effectively explore disruptive innovation.

Resources: Understand what your company has (or has access to)

• Do you have legacy infrastructure?
• Do employees receive relevant training?
• Do employees receive any budget for training?
• What tools do employees have access to?

Processes: Understand how your company does its work

• Does your company use traditional business cases?
• Does your company apply traditional financial metrics?
• Are there 'silos' departments across the organisation?
• How do you hire new employees?

Values: Understand what your company wants to do and how employees make prioritised decisions

• Does your company apply top-down decision making?
• Does your company have a short term mindset (one that embraces certainty and security above all else)?
• Is it okay for employees to fail (small)?
• What are the key priorities of the company?

(...) The recommendations coming from an innovation audit will drive organisations to build an environment that truly supports innovation through tangible and measurable outcomes.

Fonte: Collective campus

 

Da anni Strategie&Innovazione svolge quest'attività a supporto del processo d'innovazione in collaborazione con le aziende: preferiamo però chiamarlo Innovation Assessment per evidenziare che l'obiettivo non è quello di controllare eventuali inefficienze, ma soprattutto di individuare gli elementi che possono essere migliorati e gli strumenti giusti per farlo.

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